Organisations spend millions of pounds making decisions based solely on gut instinct. We can fix that.
Our thoughts…
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Why ROAS doesn't work
Return on Ad Spend (ROAS) is often cited as the gold standard of marketing analytics world. However, this is not always the case. To find out why, please click below:
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Gyms: 2021
Metrix Data Science have applied their analytical tools to understand the key characteristics of those living within half a mile of the UK’s biggest gyms. Click below to find out more:
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Understanding Simpson's Paradox
Simpson's paradox, which also goes by several other names, is a phenomenon in probability and statistics which is often misunderstood. Click below for a breakdown:
A LITTLE ABOUT US
Metrix Data Science is the UK’s leading data insights partner for some of the country’s largest retailers, financial institutions, charities and government organisations.
We utilise an integrated approach to data that caters to the omni-channel customer whilst maximising business value.
Our team of data scientists understand the dynamics between data and marketing to fully exploit Big Data opportunities.
