Empowering business with data insight

We are a team of results driven data scientists

A little about us

Marketing Metrix is the UK’s leading data insights partner for some of the country’s largest retailers, financial institutions, charities and government organisations.

We utilise an integrated approach to data that caters to the omni-channel customer whilst maximising business value.

Our team of data scientists understand the dynamics between data and marketing to fully exploit Big Data opportunities.

What we do

We deliver accurate insight and recommendations based on integrated evidence using data from both on and offline sources.

Who we've done it for

 - Retention Optimisation

Targeting policy holders using predictive modelling to increase motor insurance retention resulting in over £5m worth of premium.

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 - Communication Strategy

Using a mixture of strategies, reporting, and modelling techniques to surpass the FCA’s target volume and convert 73% of the prospect base.

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 - Brand Strategy & Segmentation

Increased response from VSO’s optimum audience providing more valuable supporters in terms of donation and likelihood to volunteer.

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Our thoughts

Marketing Metrix strive to be constantly up-to-date with the latest data related news stories, statistical processes and technical advances. This section shares some of our thoughts and processes behind driving intelligent, data driven results.

Read our latest white paper here...

How premiership football clubs rank in monetising their Facebook pages

Premiership Football Clubs Facebook
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