Our Work

 - Retention Optimisation

Targeting policy holders using predictive modelling to increase motor insurance retention resulting in over £5m worth of premium.

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 - CRM Optimisation

Analysing customer engagement levels and tendencies to lapse to develop an optimised CRM strategy, increasing retention rates by 5%.

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 - Prospect Pool Development

Using a prospect pool and tailored email marketing strategies to promote Acas’ work, increase training attendance and maximise newsletter subscribers.

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 - Identifying Legacy Prospects

Implementing predictive modelling techniques to create a targeted legacy campaign that uplifted the number of pledges by 200%.

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 - Media Optimisation

Proving and measuring the effectiveness of advertising spend on Freeview uptake across various media channels and analysing competitor activity.

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 - Communication Strategy

Using a mixture of strategies, reporting, and modelling techniques to surpass the FCA’s target volume and convert 73% of the prospect base.

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 - Brand Strategy & Segmentation

Increased response from VSO’s optimum audience providing more valuable supporters in terms of donation and likelihood to volunteer.

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 - Lifetime Value Analysis

Lifetime value analysis that improved the quality of supporters recruited and the rate in which campaigns reach a positive ROI.

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 - Acquisition Strategy

Generating a statistical model to predict prospects’ likelihood to buy a Porsche and developing a direct mail campaign resulting in a 32% increase in test drives.

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 - Media Optimisation

Maximising the number of new donors using the same overall media budget to increase response volumes and income by 40% year on year.

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 - CRM Optimisation

Using sophisticated segmentation techniques to maximise income from existing cash, regular giving, lottery and charity shop supporters.

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 - Social Media Optimisation

Using email marketing alongside Facebook to maximise competition engagement levels and increase the number of people buying tickets to the event.

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 - Door Drop Awareness

Creating a hierarchical door drop campaign to make customers aware of the non-smoking legislation resulting in a 7% increase in sales.

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 - Direct Marketing Strategy & Implementation

Increasing awareness of farming safety messages using targeted direct communications resulting in response rates for further information of over 60%.

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 - Customer Segmentation

Developed a sophisticated targeting strategy that increased the number of returnee visitors resulting in an uplift of 102% from the previous year.

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