What is PollenUK?
PollenUK is a large pool of information on the UK population. Multiple sources of data have been aggregated together to create a thorough and comprehensive resource.
The tool itself consists of information surrounding demographics, finance, interests and hobbies, newspaper readership, income and household composition.
Bespoke distance to variables have also been created to ascertain levels of affluence and propensity to shop at certain establishments; for example distance to good/bad performing schools, distance to Waitrose and distance to pawnbrokers.
PollenUK can be used to gain a detailed understanding of your customers to drive tailored communication strategies. Groups of customers can be profiled separately to identify key differences, for example, how individuals differ by recruitment channel.
The tool can also be used to increase response rates to cold recruitment campaigns by identifying look-a-like customers when targeting prospects.