Consumer Insight & Research
What do we mean by Consumer Insight & Research?
Consumer Insight & Research involves surveying your prospective, existing and historic customers to increase the effectiveness of future marketing activity. This includes online and offline research techniques such as questionnaires, online survey platforms and focus groups.
- Creating, distributing and interpreting questionnaires to investigate the market’s opinion on new campaign creative ideas, new products or customer service improvements.
- Using bespoke online survey platforms that can be integrated into an email or social media campaign as well as your website.
- Organising focus groups to gain qualitative insight into the attitudes and opinions of your customers or prospects.
How it can help your business
This type of research allows you to reach a broader spectrum of people and draw significant conclusions.
The results assist potentially difficult business decisions.