What do we mean by Retention Modelling?
This modelling technique allows you to identify customers on your database that are at risk of lapsing but most likely to respond to a targeted re-engagement campaign.
To develop a series of ranking models based on demographic, transactional and behavioural information of each customer to measure their likelihood to lapse and their likelihood to respond to a re-engagement campaign.
How it can help your business
This technique will enable your organisation to reduce churn and improve customer satisfaction. The models can be used to plan effective CRM journeys, making data driven decision to increase customer lifetime value.