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The Great British Bake Off is back

The Great British Bake Off is back

Can the data scientists at Marketing Metrix work their magic again and correctly predicted the 2016 Bake Off winner?

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Attribution Last Click: Is the Tail Wagging the Dog?

Attribution Last Click: Is the Tail Wagging the Dog?

Are Current Attribution Models leading Businesses Astray?

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Brexit Analysis

Brexit Analysis

An insight into Brexit results

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Understanding Simpson's Paradox

Understanding Simpson's Paradox

Using data science to eliminate bias and understanding Simpson’s paradox

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3 facts that prove why you need data on-boarding

3 facts that prove why you need data on-boarding

These facts explain how data on-boarding can help drive profit.

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London's EU Referendum Survey

London's EU Referendum Survey

Survey reveals how Londoners will vote in upcoming EU Referendum.

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Predicting the Bake Off Winner

Predicting the Bake Off Winner

The data scientists at Marketing Metrix did it! They correctly predicted 12-1 outsider Nadiya would win this year's Bake Off.

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Finance - Are customers slipping away?

Finance - Are customers slipping away?

Identifying where the most potential lies to increase customer retention whilst optimising budgets.

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Charities - Is cold recruitment dead?

Charities - Is cold recruitment dead?

Cole recruitment on hold, using the Gini coefficient to help fill the gap and identify potential for growth.

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Big Data - Does the term get in the way?

Big Data - Does the term get in the way?

Big Data spans everything from optimising transport systems to early signs of disease, but what about marketing?

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3 decision making biases to avoid

3 decision making biases to avoid

As humans we tend not to make decisions without considering previous experiences, and a business shouldn’t be any different.

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One size doesn't fit all

One size doesn't fit all

So how can we fix this? Using what you know about your customers.

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Why more choice means less sales

Why more choice means less sales

Numerous studies have shown that in many instances, too much choice hampers sales. It can lead to dissatisfaction with the buying process, lack of action at the point of purchase and post choice regret.

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