About Us

our mission

Our mission is to meet or exceed our clients’ expectations by continuously improving and updating the skills and resources needed to provide intelligent, data driven marketing.

The unique culture of Marketing Metrix means that the selected experts employed are able to deliver detailed results, simplifying otherwise complicated concepts into useful pieces of insight. We help empower organisations using evidence based marketing to enable their business to grow.

Continuous progression within the organisation means that Marketing Metrix is quick to take on technical advances. We strive to maintain constantly up-to-date with the latest digital, data and analytical processes and uphold strategic partnerships with some of London’s leading universities.

We specialise in big, complicated projects and thrive off overcoming the new challenges businesses are faced with.


Management Team

Bill Portlock

Managing Director

Bill has worked with some of Europe’s largest brands delivering high level strategic insight. He maintains a passion for the company’s development and continuously improves business processes by keeping up-to-date with the latest initiatives in the changing market. He employs a partner lead approach to projects, bringing his marketing experience to the forefront to provide invaluable expertise.

Matt Teale

Head of Data Science

Matt is an economist at heart and passionate about Statistics. He has been responsible for developing several proprietary products including Omniatt, our attribution/econometric tool as well as developing bespoke segmentation systems for some of the UK’s largest organisations including the DVLA. With experience across the financial, charity and public sector Matt is an expert in database modelling and specialises in using highly advanced statistical processes to develop data-centric marketing strategies that increase bottom lines.

Laura Taylor Burge

Senior Data Analyst

Laura has an in-depth knowledge of a wide range of statistical methods and coding languages. She enjoys writing thought-provoking white papers on mathematical processes, technological initiatives and recent market issues. She has worked with organisations such as Which?, Samaritans and VSO, applying her skills to deliver their unique requirements using intelligent and efficient data manipulation.