Lifetime Value Analysis

What do we mean by Lifetime Value Analysis?

Lifetime Value (LTV) Analysis measures the value of each customer or groups of customers within your marketing database.

Our approach

  • Measure LTV we look at historical data to ascertain which attributes make customers more valuable to your company.
  • Analyse LTV over 12, 24 and 60 month periods.
  • Where necessary we analyse LTV by a multitude of segments including demographic characteristics and recruitment channels.
  • Any changes in LTV over time are also highlighted.

How it can help your business

It will provide you with an understanding of what makes up groups of high LTV customers will help you target look-a-likes thus increasing your number of high value customers.

LTV will differentiate by media channel; identifying the most profitable channels will help optimise your media spend.