One Stop Email Marketing.
Email is arguably your strongest tool in your digital marketing strategy. Chances are, your target audience uses email, and checks their inboxes daily. Email is the one chance you have to completely curate the message your reader sees, and then deliver it directly to their inbox. Marketers who utilise email marketing see increased brand awareness and enhanced ROI across all channels.
The team at Metrix Data Science have gained a wealth of experience and understanding as to what makes an email campaign successful and offers a one stop full-service email solution.
Using our specialist knowledge, we will guide and advise on every aspect of the campaign including:
· Strategy
· Full creative design
· Profiling of existing customer
· Supply of data
· The email broadcast including tests
· Full response analysis
So why emails?
They reach users where they spend lots of time
The mail inbox is the core of the day for many. Many people are indeed super-engaged with their inboxes.
Cold emails get noticed
Sending cold emails to subscribers is a persistent practice that can help you increase traffic. A sales pitch on Twitter or Facebook has the potential to be seen by thousands of people, BUT anyone who isn’t checking their timeline right then will likely miss it! Cold emailing translates to reaching your target audience directly. Since a cold email waits on the recipient, the likelihood of your prospects missing your pitch is reduced considerably.
Emails are scalable
Cold email can potentially reach thousands with the click of a button!
Subject lines
Whether people open your emails or not, they will still see the subject line. This could push sales through other channels and also increases brand awareness.
Lead Generation
As the name suggests, sellers can generate new hot leads while using cold emails. The beginning of any type of sale is generating a lead. Once the seller gets the lead and starts the conversation, responsibility to take it forward to the sales stage. But cold emailing done right does the job of warming the leads up.
Emails are visually attractive
It is a proven fact that it only takes a few seconds to leave a lasting impression on someone’s mind. The written message placed on a visually satisfying layout is appealing to the eye and makes the whole more attractive. One major advantage of cold emailing is that it’s fast and convenient for all parties—but that also means your prospects will be quick to hit the delete button if they don’t like what they see. Good cold emails start with a strong subject line and greeting, and they’re capable of making a great first impression.
Emails are informative
What else can you do with the emails but cannot over the phone? You can send attachments. Attachments allow you to include more information (for example, you can attach a document, infographic, a promo material, etc) to tell a more detailed story about you, the company, and the product/service you have to offer.
On top of that, the sender is allowed more time to think about the email content or reply, and the recipient can read an email at their own pace without worrying that they have misheard or forgot something as it would be in the case of a cold call.
Cold emails increase brand awareness
Whether or not your prospects start a business conversation with you, your brand still manages to paint a picture in their minds. Each cold email that reaches your prospect is another step made towards potential conversion. Even if some potential buyers do not need the products/services you sell at the exact moment they received, your email does not necessarily imply that they will not remember about your business in the future.
Cold emails can be automated and tracked
You can boost your productivity with email tools that allow you, for instance, to send personalised cold emails, integrate with another app or software, use templates, schedule, queues, etc. Features to assist you in assessing the performance will help you not only know the delivery but also know:
The number of clicks
The number of opens per email
Your potential customers’ replies
Bounce rates and other behaviour that you will find valuable to alter your strategy and optimise for the better going forward
Cold emails can be personal
This benefit is loosely related to the visual appeal that was discussed earlier. A cold email can be presented in many ways. For instance, you may opt for sending a general email that would focus on your company and highlight your products and services. But a better choice would be to make them personal. Studies show that personalized emails can generate up to 6x higher transaction rates.
To sum up, cold emails should be an integral part of any recruitment campaign in terms of new customer recruitment and increased brand awareness.
