TikTok and Data

The exponential rise of TikTok took the internet by storm. This is no surprise considering the addictiveness of the short videos ‘TikTokers’ upload. The videos hit a range of interests, including fun dances, political activism, fitness tutorials and even stock tips!

But how has TikTok become so big despite only having videos less than a minute long, and how can marketers tap into the 1 billion monthly users of the TikTok world?

Find out what we uncovered below:

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