The Great British Bake Off is back
Did the data scientists at Marketing Metrix work their magic again and correctly predict the 2016 Bake Off winner?Read More
Attribution Last Click: Is the Tail Wagging the Dog?
Are Current Attribution Models leading Businesses Astray?Read More
An insight into Brexit resultsRead More
Understanding Simpson's Paradox
Using data science to eliminate bias and understanding Simpson’s paradoxRead More
3 facts that prove why you need data on-boarding
These facts explain how data on-boarding can help drive profit.Read More
London's EU Referendum Survey
Survey reveals how Londoners will vote in upcoming EU Referendum.Read More
Predicting the Bake Off Winner
The data scientists at Marketing Metrix did it! They correctly predicted 12-1 outsider Nadiya would win the 2015 Bake Off.Read More
Finance - Are customers slipping away?
Identifying where the most potential lies to increase customer retention whilst optimising budgets.Read More
Charities - Is cold recruitment dead?
Cole recruitment on hold, using the Gini coefficient to help fill the gap and identify potential for growth.Read More
Big Data - Does the term get in the way?
Big Data spans everything from optimising transport systems to early signs of disease, but what about marketing?Read More
3 decision making biases to avoid
As humans we tend not to make decisions without considering previous experiences, and a business shouldn’t be any different.Read More
One size doesn't fit all
So how can we fix this? Using what you know about your customers.Read More
Why more choice means less sales
Numerous studies have shown that in many instances, too much choice hampers sales. It can lead to dissatisfaction with the buying process, lack of action at the point of purchase and post choice regret.Read More