WHITE PAPERS

STRAPPEDUK: SUPERMARKETS

MDS have utilised StrappedUK to understand the profiles shoppers at the UK’s biggest supermarkets

THE IRRESISTIBLE RISE OF D2C

Understand the D2C roadmap and how Data Science can enhance sales performance.

INSURANCE RENEWALS AND LAPSE PREDICTION

See how new regulations in the insurance world impact our lapse models.

RETIREMENT: HOW MUCH DO YOU REALLY NEED?

Have a look at how much it will cost you to retire across the UK counties.

WHY ECONOMETRICS?

Econometrics is the answer to this conundrum. It is the language of attribution, the statistical underpinning of marketing mix modelling.

UNDERSTANDING SIMPSON'S PARADOX

Using data science to eliminate bias and understanding Simpson’s paradox.

WHITE BOX DATA ANALYTICS

See how we unjumble significant results to provide accurate, meaningful insights.

MEET THE OWLS

OWLs eat out, shop, party, travel – and yet many brands are forgetting the multi-millions they spend each year.

THIRD-PARTY COOKIES: WHAT COMES NEXT?

The demise of Third-party Cookies is upon us, take a look at what we believe to be the next steps.

WHY ROAS DOESN’T WORK

Understand why last click (ROAS) doesn’t always work.

SUPERMARKETS: WHO ARE THE HEALTHIEST SHOPPERS?

Find out more about the health of some of the UK’s largest supermarkets.

BOOTS & BURGERS

Take a look at our analysis of primary care establishment to fast food joint ratios.

VOTERS UNDER THE MICROSCOPE

Bored of the Election? Take a look at our research on the four most influential parties :

HOW WE PREDICTED WHO’D WIN BAKE OFF

The data scientists at Marketing Metrix did it! They correctly predicted 12-1 outsider Nadiya would win the 2015 Bake Off.

STRAPPEDUK PROFILE OF LOAN TAKERS

GYM ANALYSIS

MDS profiled those living 0.5 miles to the UK’s biggest gyms. Take a look at what we uncovered.

TikTok and Data

How has TikTok become so big despite only having videos less than a minute long? Find out here.

Why some Predictive Algorithms Fail

Algorithms sometimes inaccurately predict, find out why this can be the case.

The Sleeper Effect

There is a long-established connection between advertising and psychology, find out here.

UNDERSTANDING SIMPSON’S PARADOX

Click below for our break down of Simpson’s Paradox.

UNDERSTANDING NUDGE MARKETING

Understand how nudge marketing manipulates how choices are presented to consumers.

BRAND PERFORMANCE CONTINUUM

Find out how we, as data scientists, view the everchanging marketing landscape.

STATISTICS AND COVID-19

Have a look at our take on the potential issued of data reporting of Covid-19

MILLENNIALS IN THE CITY

Take a look at our analytical segmentation work undertaken to determine who these Millennial's really are: