As a leading data science insights partner for some of the UK's industry leading organisations, MDS have a duty to stay up to date with the latest statistical methodologies to provide top of the range services.

WHAT WE DO

MDS provide a plethora of advanced statistical analysis. Our analysts are trained statisticians with a passion for finding statistical solutions to business problems.

Our core offering is econometrics. MDS apply this science in a range of circumstances. Whether it be understanding the multifaceted omni-channel environment or predicting the effectiveness of nudge marketing interventions, MDS have a track record of success in this area.

Propensity modelling is another key area where MDS add substantial value for businesses. Using a variety of machine learning techniques, MDS can evaluate the likelihood of a behaviour or event occurring. Creating clarity from uncertainty, MDS give organisations what they crave: the ability to make informed decisions about how to acquire and retain customers.

MDS Analysts have a deep understanding of segmentation analysis having undertaken large projects for a number of government bodies, financial organisations and non - profits.

Segmentation can be a powerful way to understand diverse needs of your customer base and hence formulate the best strategy for bespoke communications.

MDS takes you through the whole segmentation process from statistical clustering right through to pen portrait design which brings your segments to life.