OUR WORK

Working on behalf of a brand under a large FMCG group, MDS profiled valuable customers to increase customer value.

Generating a statistical model to predict prospects’ likelihood to buy a Porsche and developing a direct mail campaign.

Using our cookie-free marketing tool, PollenUK, MDS aided a Financial Institution drive traffic to their online site.

Targeting policy holders using predictive modelling to increase motor insurance retention resulting in over £5m worth of premium.

Proving and measuring the effectiveness of advertising spend on Freeview uptake across media channels and analysing activity.

Using a mixture of strategies, reporting, and modelling techniques to surpass the FCA’s target volume and convert 73% of the prospect base.

Unicef needed a method of cost effectively maximising the number of new legacies while income was declining.

IMEX had the problem of getting visitors to return year-on-year. Find out more about how Metrix Data Science used a CRM strategy to try and combat this.

Laithwaite’s had an inefficient acquisition strategy. Metrix Data Science helped them to develop an effective prospect pool.

Increased response from VSO’s optimum audience providing more valuable supporters in terms of donation and likelihood to volunteer.

Lifetime value analysis that improved the quality of supporters recruited and the rate in which campaigns reach a positive ROI.

Analysing customer engagement levels and tendencies to lapse to develop an optimised CRM strategy, increasing retention rates by 5%.

Maximising the number of new donors using the same overall media budget to increase response volumes and income by 40% year on year.

Using sophisticated segmentation techniques to maximise income from existing cash, regular giving, lottery and charity shop supporters.

Using email marketing and Facebook to maximise competition engagement levels and increase the number of people buying event tickets.

Creating a hierarchical door drop campaign to make customers aware of the non-smoking legislation resulting in a 7% increase in sales.

Increasing awareness of farming safety messages using targeted direct communications resulting in response rates for further information of over 60%.

Developed a sophisticated targeting strategy that increased the number of returnee visitors resulting in an uplift of 102% from the previous year.

Helmer wanted to launch their new ranges in Norway and the UK. Find out how Metrix Data Science used website building and newsletter sends to aide with this.

Unicef needed a way of forecasting retention rates to target their marketing efforts between recruitment and retention more effectively

The FCA needed to promote campaign awareness and maximise the number of authorisation applications from the relevant firms.

Metrix Data Science were contracted by Livability to develop a charity segmentation tool to gain insights on peoples perception of charity.

Metrix Data Science accessed a large file of loans data from across the UK. Provident were able to more accurately target new loan prospects and future resource for each UK territory.

Using a prospect pool and tailored email marketing strategies to promote Acas’ work and increase training attendance.